630 CHED Santas Anonymous
1955, Jerry Forbes and his team at 1080 CHED organized the first Santas Anonymous campaign. In his radio messages, Jerry clearly outlined his vision for the charity; he wanted to make sure that each child in Edmonton had a new toy at Christmas. It was a simple concept that was eagerly embraced by the community. Over the years, 1080 CHED became 630 CHED and the city grew from 200,000 people to nearly a million, however the essence of our mission never changed. The mission of 630 CHED Santas Anonymous was inspired by a simple wish to see every child receive a new toy at Christmas. Throughout the years, the staff of 630 CHED and volunteers from our community have worked together to make this wish come true.